Case Study · Live Caricatures

The Niagara River Lions
2026 Home Opener

How Pic Booth's Draw Bots turned a packed Meridian Centre into a room full of one-of-a-kind, River Lions–branded keepsakes.

Event
River Lions Home Opener
Date
May 29, 2026
Matchup
vs. Vancouver Bandits
Crowd
A packed Meridian Centre
League
CEBL · 2× Champions
Basketball-themed caricature of a River Lions fan driving to the hoop, custom Niagara River Lions branding, drawn live by Pic Booth Draw Bots in St. Catharines Pic Booth Draw Bot caricature of a guest dunking a basketball with Niagara River Lions branding at the Meridian Centre home opener, St. Catharines Live basketball caricature of an excited River Lions fan going up for a layup, Niagara River Lions branded keepsake by Pic Booth, St. Catharines

Live Draw Bot caricatures from opening night — each one drawn on the spot and branded with the Niagara River Lions logo for guests to take home.

The Brief

The Niagara River Lions are downtown St. Catharines' marquee event — back-to-back CEBL champions chasing a historic third straight title, with the Meridian Centre packed for opening night against the Vancouver Bandits. The 2026 home opener doubled as a "Night of Champions": the 2025 banner raising, the championship ring ceremony, and a co-branded flag giveaway for the first 500 fans through the doors.

A live sports activation on a night like this needs to:

  • Keep fans engaged and moving through a high-energy, sold-out arena
  • Deliver custom River Lions–branded keepsakes fans actually take home
  • Create personal, shareable moments that spread the team's brand on social
  • Work for every age — from first-time kid fans to longtime supporters
  • Run fast and reliably alongside the team's game-night production

What Pic Booth Delivered

The Activation

The Draw Bots

Our Draw Bots turned fans into the stars of the game. Each guest was transformed into a custom, basketball-themed caricature — drawn live on the spot and finished with official Niagara River Lions branding. From kids in their first jersey to lifelong season-ticket holders, every portrait was one of a kind.

Because each piece is clean line art, it doubles as a keepsake and a colouring page — a takeaway that keeps young fans busy long after the final buzzer.

Result: A steady stream of River Lions–branded caricatures handed to fans throughout opening night — the kind of personalized keepsake that gets photographed, shared, and stuck on the fridge.

Caricatures From the Night

Hand-drawn basketball caricature portrait of a River Lions fan in a jersey, custom team branding, Pic Booth Draw Bots in St. Catharines Basketball caricature of a young River Lions fan shooting a jump shot, branded keepsake illustration by Pic Booth, St. Catharines Pic Booth basketball caricature of a guest with an arena scoreboard, Niagara River Lions branding, drawn live at the Meridian Centre, St. Catharines Basketball-themed caricature of a young fan in a number 23 jersey, custom Niagara River Lions keepsake by Pic Booth Draw Bots, St. Catharines

A few of the custom caricatures fans took home from the Meridian Centre — every one unique, every one River Lions branded.

Why Niagara Brands Choose Pic Booth

Delivering at a pro sports home opener takes a team that's done it at scale before. Pic Booth is built on 25+ years of professional photography and trade-show activation experience, and every booth is staffed by trained photographers — not kiosk operators.

It's the same standard that earned the trust of CARAS at the JUNO Awards Official After Party and brought a premium Niagara photo booth to the Jackson-Triggs 25th-anniversary Summer Concert Series, and the reason brands, venues, and couples across Niagara and the GTA keep coming back.

Planning a Game Night, Gala, or Brand Activation?

The same team and technology we brought to the River Lions home opener is available for your event across Niagara and the GTA.

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