Case Study · JUNO Week, Hamilton

The photo booth at the JUNO Awards Official After Party

That one's not a joke.

March 2026. The 55th JUNO Awards came to Hamilton's TD Coliseum, and the Official After Party at The Music Hall in support of MusiCounts needed a photo activation that could take 1,000+ guests in 3.5 hours without becoming a lineup. CARAS called a company in St. Catharines. Rick Taylor ran the room.

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No deposit to check availability · Most inquiries answered same day

★★★★★ 1000+ Guests in 3.5 Hours Two stations, one night

Limited availability Peak Saturdays book first.

Co-branded · JUNO + MusiCounts, every print
The Brief

What a room like that actually asks for

The JUNO Awards are Canada's highest honour in music. The Official After Party closes out JUNO Week and fills a room with artists, nominees, industry, media and supporters of MusiCounts, Canada's music education charity. CARAS had a short list of requirements.

  • Absorb continuous flow from 1,000+ guests across 3.5 hours
  • Carry both the JUNO and MusiCounts marks on every print
  • Send guests a digital copy in real time, for posting that night
  • Hand over a keepsake people would actually take home
  • Run alongside live music without competing with it
  • Work in a packed venue with a professional production crew already in it
The full-length Magic Mirror photo booth set up at an evening event
Station One

The Magic Mirror, running custom overlays

A full-length interactive mirror with JUNO and MusiCounts artwork on every print. Guests walked up, posed, took a strip out of the slot, and had the digital copy on their phone before they got back to the bar.

Why it suited the night

  • Full-length — it captures what people wore to a JUNOs party
  • Fast cycle, so the line kept moving through peak
  • Print and digital together, no app and no guest logins
  • Staffed by a trained photographer for the whole event

See the Magic Mirror — from $800

A Pic Booth Draw Bot drawing a guest portrait live at an event
Station Two

The Draw Bots, drawing guests live

A robot arm turned guest photos into hand-drawn portraits on the spot — music-themed to match the event, JUNO branding on every sheet. People stood and watched theirs get drawn, which is the part a screen can't do.

What it produced

  • A portrait per guest, drawn during the party rather than emailed after
  • Music-themed line art matched to the occasion
  • A takeaway that survives the cab ride home
  • A crowd of people watching, which is its own activation

See the Draw Bots

The Output

What guests carried out of the room

Branded prints from the Mirror, and Draw Bot portraits finished with the JUNO and MusiCounts marks. These are real outputs from the night.

Branded Draw Bot portrait print from the JUNO Awards Official After Party with music notes and official JUNO and MusiCounts branding
Draw Bot portrait of a guest on a branded JUNO Awards After Party print sheet
Draw Bot line-art portrait of a male guest with music notes, drawn at the JUNO Awards After Party
Draw Bot line-art portrait of a female guest with a music-themed background, drawn at the JUNO Awards After Party
Were You There?

Looking for your strip from the After Party?

Every strip printed at the booth that night, and the mirror texted or emailed you a copy on the spot.

Lost the copy? Email hello@picbooth.ca with the night you attended and we'll look it up — we keep the event galleries.

What the Client Said

The review from the people who booked us

★★★★★
We worked with PicBooth at the JUNO Awards Official After Party in support of MusiCounts and the experience was nothing short of AMAZING. The guests were so happy. We had one photo booth and some AI bots for caricatures. Thank you to Rick and the whole team who made this happen for us. They were kind, professional, resourceful, and understanding. MusiCounts would 10000000% work with them again. Can't say more positive things!
Taylor TrudelSenior Coordinator · CARAS / The JUNO Awards / MusiCounts

Read the original review on Google →

Why It Matters to Your Event

A night like that is a rehearsal for yours

Throughput

1,000+ guests, no bottleneck

Two stations running in parallel, sized to the headcount before the doors opened. A 150-guest wedding is a quieter version of the same arithmetic.

Branding

Two logos, proofed in advance

Every print carried both the JUNO and MusiCounts marks. Co-branded layouts get designed and approved before the event, not improvised at load-in.

The Crew

Photographers, not operators

Rick Taylor has 25+ years behind cameras and at trade shows. Every staffed booth carries a trained photographer for the full rental.

Questions

About the JUNOs, and about your event

Was Pic Booth really the JUNO Awards After Party photo booth?

Yes. The 55th JUNO Awards came to Hamilton's TD Coliseum in March 2026, and we ran the official After Party booth at The Music Hall in support of MusiCounts — two activations, 1,000+ guests, 3.5 hours. The review above is from the CARAS coordinator who booked us, and it's on Google too.

How many guests can one photo booth handle?

One staffed booth covers a typical 150-guest wedding comfortably. Past roughly 400 guests, a second station is what stops the line from becoming the story — which is exactly why the After Party ran two. Tell us your headcount and we'll tell you what it needs.

Can prints carry our logo and a partner's logo?

Yes. The After Party prints carried both the JUNO and MusiCounts marks, designed ahead of the event and proofed before doors. Co-branding is standard on corporate activations — not a surprise line on the invoice.

What does a Draw Bot activation cost?

Draw Bots start at $1,000. Above that the price depends on guest count, hours, how many bots and the branding work — tell us the room and the headcount and you'll have a real number.

Do you only work in St. Catharines?

We're based in St. Catharines and work across Niagara, Hamilton, Burlington, Oakville and the GTA. The After Party was in Hamilton. Travel is included, so the number you're given is the number you pay.

Same crew, your room.

The booths that ran the JUNO After Party work galas, launches, arenas and weddings across Niagara and the GTA.

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Check Your Date

Big room? Tell us the headcount.

Send your date, venue and guest count — we'll tell you what's open, what it costs, and how many stations the room actually needs. If one booth is enough, we'll say so.

Not locked in yet? Pick your closest guess.

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